As opposed to the past where people had to depend on publishing houses in order to own a magazine, it is now possible to do this in the digital platform. However, there has been an explosion of these publishers and for people who are not experienced it might be difficult to decide on who to work with or not. There are key factors you can keep in mind in order to land a great publisher. Ask the publisher how responsive the magazines he or she has produced before were. A responsive magazine will adapt to the screen of the user to give a great experience when the person is checking through it because it is no longer the era where everyone was using the computer to access the internet. Note that PDFs are not the best choice when you are producing digital magazine. Ensure you have checked the responsiveness and interactiveness of the magazines the digital magazine publisher has produced before. Making an app for the magazine will ensure readers can easily access the content. This means that you should be working with a digital publisher who comes with a team that is able to do this easily.
You will not pay a lot of money for the app development if it is the digital magazine publisher who is doing it for you. Also, an app is good for your business because it helps in brand promotion. Also, you can open a whole new channel to reach more people and increase the amount of revenue you are getting. Every publisher will set his or her payment terms and these are aspects you should be aware of before you get into the deal. Read between the lines because you might end up getting much less if you sign contracts you have not understood. You may go for a flat fee or a commission depending on your preference.
Having your own magazine means you should have the power to decide what goes into it or not. Some digital magazine publishing companies might allow you to do your own design publications while others won’t but you need to factor in the amount of freedom you need before saying yes to a deal you will regret in the future. At times you will need to develop content from scratch while in some cases it might just be updating what you already have and in this case, you should have the ability to make the changes and updates in a few simple clicks. The publisher should also be checking out your magazine to tell you what to improve on.